Wunderman global CEO Mel Edwards has big shoes to fill.Last Thursday, the CRM and digital agency said it would replace...
Agencies
MDC CEO and Chairman Scott Kauffman will step down from the holding company.Kauffman will remain CEO and retain his board...
Martin Sorrell took a page out of his own playbook when he launched his new holding company, S4 Capital, in...
Independent media agency Mediasmith has a new owner – but clients might not notice.The San Francisco-based agency, launched in 1978...
WPP may have a new CEO, but it still has the same old problems.During its Q2 earnings report Tuesday, the...
WPP is set to knight its new CEO.Multiple publications Tuesday reported that as early as next week, the holding company...
Over the past year, GroupM media agency Essence has reduced its investment in third-party data segments for certain clients by...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
Believe it or not, many marketers still use last-click attribution.Goodway Group President Jay Friedman has had enough of it. So,...
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...