After weeks of speculation, S4 Capital said Tuesday it will merge with programmatic agency MightyHive.S4, launched by former WPP CEO...
Agencies
Martin Sorrell’s S4 Capital said Monday it is in advanced talks to acquire programmatic marketing agency MightyHive, five months after...
About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence...
GroupM and Magna both released global advertising spend forecasts Monday with very different findings.GroupM lowered its ad spend growth forecast...
WPP said Monday it will merge digital agency network Wunderman with storied creative agency J. Walter Thompson (JWT), forming a...
After 25 years at BBDO, John Osborn jumped to the media side as the US CEO of OMD last year.He...
Global programmatic advertising will grow by more than $13 million next year and the year after, but its growth rate...
Martin Sorrell’s self-proclaimed “peanut” of a holding company has officially graduated to a coconut.S4 Capital reported its first-ever earnings as...
Dentsu Aegis CEO Jerry Buhlmann will step down at the end of the year, after eight years on the job.He...
Horizon Media wants to be at the forefront as broadcast radio buying becomes more automated and data-driven.On Tuesday, Horizon said...