Agency cost-cutting and deteriorating trust with clients hasn’t deterred Marla Kaplowitz, CEO of the agency trade organization the 4A’s, from...
Agencies
While industry executives were ogling Alexa-enabled gadgets and 8K roll-up TVs at CES on Tuesday, Martin Sorrell took the stage...
About five years ago, marketers eagerly launched pilots across all kinds of emerging technology. Now that their digital businesses are...
Andy Main, head of Deloitte Digital, is a little tired of hearing people say consultancies are trying to muscle the...
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
GroupM said Wednesday that Wavemaker global CEO Tim Castree has been named CEO of GroupM North America. Castree does not...
Even before WPP’s restructuring announcement Tuesday, the holding company had already merged digital agency VML with creative agency Young &...
The new WPP, as CEO Mark Read called it during a Tuesday morning investor call in London, will return to...
Media agencies, especially those owned by big holding companies, have always relied on economies of scale to get the best...