“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leigh Freund, president and CEO at the Network Advertising Initiative. Uncertainty has clouded preparations for compliance with the California Consumer Privacy Act (CCPA) ever since the law passed in 2018. Even… Continue reading »
The post Agencies, Brands and Publishers Beware: A Service Provider Approach To CCPA Is Risky appeared first on AdExchanger.
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