Publicis Groupe’s $4.4 billion purchase of email marketing and data company Epsilon on Sunday comes down to three words: first-party...
Agencies
Agencies have a “can’t live with it, can’t live without it” relationship with Facebook.The world’s second-largest ad platform, which reaches...
Accenture Interactive, the agency division of the global management consulting firm, said Wednesday it will acquire independent creative agency Droga5.Terms...
Agencies can no longer plan digital and linear investments separately.Integrating planning strategies and investments at OMD will be a core...
Agencies need access to unique data sources to bring strategic value to their clients.Publicis said Monday it is in talks...
Hearts & Science US CEO Erin Matts will speak at AdExchanger’s upcoming Programmatic IO conference on April 29-30, 2019 in...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them...
Embattled holding company MDC Partners has a new owner. The Stagwell Group, a new-model agency holding company helmed by former...
To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic...