WPP is embracing the forces of change – both internally and externally.Internally, CEO Sir Martin Sorrell knows WPP’s clients want...
Agencies
The past year was a tough one for agency holding companies.WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
When ads show up next to questionable content, consumers are far from impressed.Sixty-four percent of adult consumers say a brand’s...
We Are Unlimited, the integrated agency Omnicom launched to service the McDonald’s account earlier this year, has hired former iCrossing...
By Alison Weissbrot, Sarah Sluis and Kelly LiyakasaProgrammatic has transformed the role of the media agency. When programmatic was new,...
What if your media agency made your creative agency obsolete?Spark Foundry, which formed last year when Starcom retired the Mediavest...
Agencies are dying?Don’t tell that to Rob Norman, chief digital officer and veteran of WPP’s GroupM, who said Monday he...
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...