Media agencies know how to find the right person at the right time, thanks to the growth of programmatic. But...
Agencies
Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday.With...
WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media...
When La-Z-Boy decided to use Oracle’s data management platform, it didn’t want the technology to sit around.Instead, it came up...
It’s been six months since GroupM launched mPlatform to unify its agencies’ access to data and technology.Since its inception, the...
Media agency vet Katie Ford was looking for a change.Over 23 years at Publicis Groupe, her passion for technology and...
Agencies are adding new wrinkles to their media-planning processes to make sure campaigns are relevant and informed by expertise across...
Spending cuts in the CPG sector had a negative impact on revenue growth at IPG this past half year.The holding...
PricewaterhouseCoopers (PwC), like other management consultancies in its competitive set, wants to grow its services to meet the needs of...
Both Publicis Groupe and Omnicom focused on the need to transform their clients’ businesses and their own during their respective...