Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
Alternative
With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands....
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Alternative Currencies appeared first on AdExchanger. AdExchanger
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
This month Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing PR campaigns that...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
New Zealand Media and Entertainment has appointed Mike Lane to General Manager – The Alternative Commentary Collective (ACC), with a...
Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for...
Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June...