AUCKLAND, Today: The Alternative Commentary Collective, the sports entertainment site set up by Radio Hauraki’s JeremyWells, has announced a new...
Alternative
With mobile device IDs falling by the wayside, it’s harder than ever to monetize in-app ad inventory. The app-based phone...
Thin-film plastic bags are used to wrap food, furniture and apparel and are then discarded, often contributing to the huge...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands....
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Alternative Currencies appeared first on AdExchanger. AdExchanger
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
This month Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing PR campaigns that...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
New Zealand Media and Entertainment has appointed Mike Lane to General Manager – The Alternative Commentary Collective (ACC), with a...