When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Are You Committed? Advertisers want more flexibility in upfront...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up hereWhoTube? As Google prepares to report second quarter earnings Thursday,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On Amazon is making a big push into...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ecom Advantage The EU’s top antitrust regulator,...
Prime Day has grown out of Amazon to become a general shopping holiday. Monday and Tuesday were the third ever...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Lightning Strikes The Washington Post introed a first-party data ad...
Pity the OTT ad buyer, who must manage reach and frequency goals while finding inventory across a fragmented TV landscape.Often,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a...