Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product.Test...
Amazon
It’s no longer a secret that Amazon is becoming a dominant player in the digital advertising industry. It’s also no...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Money On My Mind Recent data scandals haven’t stopped Facebook...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Hey, Big Spender Amazon may be raking in billions from...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Opera, The Other Operator The Norwegian software company Opera, maker...
Amazon’s ad business continued to throttle up in the second quarter. The ecommerce giant’s “other” revenue category, where it houses...
Amazon Prime Day is the ecommerce leader’s biggest shopping day ever as well as an opportunity to see how the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Direct Control Direct-to-consumer upstarts are giving established brands a run...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Grow Big Or Go Home HBO is at a crossroads...