Amazon has big ambitions to shake up the TV industry, starting with this year's upfront. ADWEEK has exclusively learned that...
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Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers...
Amazon’s Advertising Services segment is delivering the dough. It generated $ 12.8 billion last quarter, up by a cool $...
UPDATE--5:48 p.m.: Following the NBA's statement that it had rejected Warner Bros. Discovery's attempt to match Amazon's media rights offer,...
LONDON, Today: Colgate-Palmolive chose WPP as its Amazon agency for Europe, consolidating Amazon media activities with one company. WPP will...
Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine...
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront...
As summer rolls around again, it's road trip season. Every vacation needs a playlist and all the better if eight-time...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad...