The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA...
Andrea
Financial services firm Ally is partnering with Disney for a sponsorship package that puts gender equity front and center. The...
In November 1991, Chelsea Clinton was at her father's presidential campaign headquarters stuffing envelopes while a news segment aired. Magic...
With Nielsen on its heels, programmers, including WarnerMedia, ViacomCBS and NBCU, have started taking measurement matters into their own hands....