Farewell, cookies, as you fly ever so slowly to that big third party in the sky. On Thursday, Google announced...
APIs
As cookies, pixels and SDK data become increasingly unreliable, almost all of the large ad platforms are pushing server-side implementations...
In Q1 2024, Chrome will deprecate cookies for 1% of a randomly selected group of Chrome users and slowly expand...
Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build...
Show me a digital publisher, and I’ll show you a team of people busily doing their best to collect first-party...