Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version...
Last year was the IDFA; This year, it’s the IP address. Apple will start redirecting web traffic through two separate...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Today: DDB Group’s digital experience arm Tribal Aotearoa has created the iTest –a move to get diehard Apple fans...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Easy Come ... Just a couple of days after...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing It Safe Who needs the razzle dazzle? There’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....