May 16, 2021

Programmatic

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Apple Doesn’t Want ATT Enforcement To Be A ‘Cat-And-Mouse Game’ – But That’s Exactly What It’s Going To Be

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. If Apple had its way, the narrative surrounding AppTrackingTransparency (ATT) would be a simpleContinue reading »

The post Apple Doesn’t Want ATT Enforcement To Be A ‘Cat-And-Mouse Game’ – But That’s Exactly What It’s Going To Be appeared first on AdExchanger.


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