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Apple’s
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly...
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still...
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing...
Jerome Turnbull, director of media buying at AppLovin, shares his home office with his pet chinchilla, Speedie. That’s just the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Agency Woes Dentsu is yet another agency group that...
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
Apple’s move to make its IDFA only available on an opt-in basis will either set Facebook’s hair on fire or...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...