AppNexus’s new telco owner, AT&T, has withdrawn it from the Advertising ID Consortium, a shared industry cookie ID it co-founded...
AppNexus
Development of the Advertising ID Consortium, a shared cookie-based ID service for programmatic companies, has stalled as two of the...
Turner inventory will soon be available through the AppNexus ad platform, AT&T top dog Randall Stephenson said at an event Wednesday.Speaking...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry.Its Monday acquisition of AppNexus gives...
AT&T acquired AppNexus. So what’s it going to do with it?Both the buy side and the supply side will remain...
The rumors were true.AT&T said Monday it will acquire AppNexus for its advertising and analytics unit, which is headed up...
AT&T rode into Cannes this year amid fanfare following its Time Warner acquisition, freshly rebranded as WarnerMedia. But trailing in...