The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
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Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...
Consumers chow down on more than 1 billion of Ikea's famously filling and addictive Swedish meatballs every year, and through...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with...
A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren't...
Mark Twain once (didn’t exactly) say: “Reports of my death have been greatly exaggerated.” A similar sentiment can be applied...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...
After two years of accelerated ecommerce adoption, it's safe to say that the retail consumer experience (CX) will continue to...
Between the Winter Olympics and Sunday's Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend...