Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand...
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What’s the ETA on publishers testing SDA? The IAB Tech Lab’s seller-defined audience (SDA) spec is touted as a key...
The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how...
Humans have a built-in flaw: They have difficulty imagining their "future selves." A recent study from the University of California...
Consumers chow down on more than 1 billion of Ikea's famously filling and addictive Swedish meatballs every year, and through...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Meta has made it clear it's prioritizing its short-form TikTok competitor, Reels. Yet, so far, advertisers are not committing with...
A global independent study from the World Federation of Advertisers (WFA) and Nielsen has found people of all ages aren't...
Mark Twain once (didn’t exactly) say: “Reports of my death have been greatly exaggerated.” A similar sentiment can be applied...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...