After two years of accelerated ecommerce adoption, it's safe to say that the retail consumer experience (CX) will continue to...
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Between the Winter Olympics and Sunday's Super Bowl 56, NBCUniversal expects to have a stranglehold on audiences and ad spend...
Special PR’s Head of PR & Influence, Kelly Grindle, selects five of the most attention-grabbing campaigns that made a big difference...
September's only just begun, but that might be hard to believe judging by some retailers these days. With back-to-school wrapping...
The latest report from LENS Technology & Analytics shows that New Zealanders are moving about far more than they did...
Following this summer's racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
The mobile ad ecosystem has changed a lot since MoPub, Twitter’s mobile ad exchange, was founded in 2010. Tech years...
Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an...