March 7, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Following this summer’s racial justice reckoning, coupled with research showing younger consumers are supporting brands that share their views, a new kind of sheriff has emerged in the Wild West of online media: the activist investor. Early this week, The New York Times reported that shareholders at two major media buyers, Omnicom and Home Depot,…
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