Podcast: Ad Tech Fan Fic

What if Microsoft, and not Google, had acquired DoubleClick in 2007? What if Facebook hadn’t given up on its Atlas and LiveRail acquisitions? What if YouTube had stayed independent? In this episode, Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to aContinue reading »

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Google Sharply Limits DoubleClick ID Use, Citing GDPR

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, Google said it will no longer let buyers use the DoubeClick ID when leveraging its data transfer service. The service allowsContinue reading »

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Programmatic’s Slow Payment Problem Puts A Strain On The Industry

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Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors andContinue reading »

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The Hidden Dangers Of Supply-Path Optimization

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. The latest ad tech buzzword is supply-path optimization, and conveniently it comes with a tidy acronym – SPO – to save us all typing time.Continue reading »

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How Beeswax Brought Transparency To Legendary Entertainment’s Programmatic Strategy

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Since its founding in 2000, Legendary Entertainment’s slate of 50 films has certainly lived up to its name, with a lineup that includes “The Dark Knight,” “The Hangover” trilogy and “Jurassic World.” While these releases seem incredibly different, they all have something in common: hundreds of millions in marketing dollars, often spent within a six-weekContinue reading »

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So, You Have Unique Data?

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. If you’re like me, you get calls, introduction emails and LinkedIn messages all the time from companies trying to figure out how to get theContinue reading »

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