This article is sponsored by Moat by Oracle Data Cloud. When it comes to TV commercials, the difference between a...
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At first glance, the World Wildlife Fund's latest campaign looks like a Pixar trailer--which is exactly the point. The nonprofit...
Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they...
Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on...
As buyers return to the ad marketplace, they’re concentrating their spend in digital advertising, especially connected TV (CTV), according to...
Mosaic Group, IAC's global app division, is probably one of the biggest mobile app developers you’ve never heard of. It...
Pooja Midha will speak on the future of TV measurement at AdExchanger's upcoming Programmatic IO New York conference on Oct....