Snap, Kantar Examine Gen Z’s Attention Span, Affinity for Brands

Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on that demographic’s ad recall and its brand preferences. For the first study, more than 2,000 participants 18 and older from Australia, Canada, the U.K. and the U.S. were instructed to use simulated social media environments…
Adweek Feed