A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
Attribution
The newest billion-strong social platform, TikTok, is taking on the OG walled gardens. But its ad platform still can’t match...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Facebook marketer Rok Hladnik awoke last Thursday to discover that more than half of the 140 Facebook ad accounts he...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Movie attendance plummeted during the pandemic. But in-cinema advertising company National CineMedia wasn’t idle while it waited for foot traffic...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the...