Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
Attribution
Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method...
Hey Siri, did Apple announce a “web eraser” feature at its Worldwide Developers Conference on Monday, as expected, which had...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
With Netflix announcing that it is in-housing its adtech, buyers have a chance to get some of their programmatic wishes...
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media....
Ad planning and activation platform FullThrottle unveiled SafeMatch to make it easier for advertisers to connect outcomes to streaming TV...
CPG brands buy digital media to make their in-store sales pop. But attempts to measure the impact of digital ad...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the...
It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV...