The Privacy Sandbox is bursting with news this week. On Thursday, Google shared a slightly more concrete testing timeline for...
Attribution
Landing-page specialist Unbounce is buying attribution and analytics software provider LeadsRx in a bid to help its SMB clients increase...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is by...
Ocean Spray is using a version of the vigorous measurement approach that the Food and Drug Administration uses to test...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive look...