The technology of marketing is always evolving, and that lifecycle is especially evident on this week’s episode of The Big...
Attribution
Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model...
Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Out-of-home advertising has long been an important category for FreshDirect. It allows the grocery delivery service to reach city dwellers...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: Out The (Attribution) Window appeared first on...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on...
Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Our guest this...