Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
Attribution
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...
Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...