"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by...
Attribution
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they...
SKAdNetwork could become the de facto way to attribute mobile app installs on Apple devices with the release of iOS...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the...
Placed has found a new home.Foursquare is buying the location-based measurement company from Snap. Separately, it raised $150 million in...
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something....