Edible Arrangements is best known for its fresh fruit and chocolate arrangements, many of which are gifted at the last...
Attribution
When Snap acquired location-based data company Placed over the summer, agencies got excited about the prospect of intermingling the data...
Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just...
About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its...
Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...