Believe it or not, many marketers still use last-click attribution.Goodway Group President Jay Friedman has had enough of it. So,...
Attribution
Travel publishers often miss the boat on attribution.Although their content is an integral part of the trip-planning process at the...
Spotify and TGI Fridays are hooking up with Foursquare as a preferred measurement partner.Solid measurement is what seals the deal...
Apple just made a move under the radar that could cause third-party attribution providers to become obsolete.In late March, Apple...
Google’s decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
As the governing body for professional surfers globally, the World Surf League (WSL) promotes the sport to both casual fans...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online...
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and...