Paid search influences offline conversions, but there’s been no good way to measure that impact.That’s because paid search, a market...
Attribution
Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ.Terms of the deal, expected to...
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts...
Despite skyrocketing mobile traffic and climbing mobile conversion rates, British airline Monarch was struggling to determine precisely what was or...
Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search...
Attribution isn’t perfect. Far from it. But perfection isn’t what the industry should be aiming for. “If you wait for...