“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Rifilato will be published in full on AdExchanger.com on Monday. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and… Continue reading »
The post Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming appeared first on AdExchanger.
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