PubMatic is dialing back its expectations for the rest of 2024, and investors are taking note. The SSP revised its...
Auctions
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are...
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to...
As supply-path optimization (SPO) becomes the rallying cry of our entire industry, the complexity of the CTV landscape is in...
Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company...
Ruby ResendezDirector, Digital SolutionsStirista“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s...
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
Agencies sometimes spend six months or more working on a pitch for a coveted potential client, only for that client...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...