Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open...
Audiences
Fandoms are forged in experiences, not contracts. While it's easy to become transfixed by the billions being shuffled by tech...
Digital out of home audience measurement platform LENS Analytics has shown through its traffic reports that Kiwis are back in...
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer...
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel...
Cinema chains around the world enter 2022 in a strange situation. On one hand, they have experienced nearly two years...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
For publishers on the hunt for habitual readers, read-later apps like Pocket have become valuable stalking grounds. The 14-year-old company,...
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will...
Business directory and crowdsourced review forum Yelp debuted two new ad products Tuesday as an extension of its Yelp Audiences...