“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Audiences
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing...
It's an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62...
“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first...
Comcast is making all of its national addressable inventory available programmatically for the first time. On Tuesday, FreeWheel, the ad...
Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open...
Fandoms are forged in experiences, not contracts. While it's easy to become transfixed by the billions being shuffled by tech...
Digital out of home audience measurement platform LENS Analytics has shown through its traffic reports that Kiwis are back in...
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer...
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel...