May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $ 2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content. Three brands who are acutely aware…
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