Estrella, Canela, Nuestra.TV Tout Diverse Programming for Hispanic Audiences at NewFronts

It’s an old song, but it continues to ring true: U.S. Hispanics are underserved and oftentimes misunderstood. There are 62 million Hispanics in the U.S. with $ 2 trillion in purchasing power, and like other ethnic groups, they’re slowly but surely eschewing linear television for streaming video, particularly ad-supported content. Three brands who are acutely aware…
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