“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
Away
Comscore released a solution for audience targeting and activation on Monday that relies on contextual signals rather than cookies. You’d...
With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWA\London and men's...
INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $ 1.4 million in pre-seed funding. The...
TikTok explained how it works with third-party researchers, often referred to as "white hat hackers," to help find potential vulnerabilities...
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still...
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android....
This article is sponsored by Criteo. Consider being suddenly plunged into unfamiliar territory. Tom Hanks’ character surveying his island in “Castaway” comes to...