Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, theContinue reading »

The post Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR appeared first on AdExchanger.

Read more

Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

AdExchanger |

Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning toContinue reading »

The post Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly appeared first on AdExchanger.

Read more