Insider Inc. Combines With EMarketer To Create One-Stop Research Shop

Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm unified by its focus on digital transformation. Existing clients will gain access to data and research across eMarketer and Business Insider Intelligence. “We think by combining, we can serve clients with a much wider rangeContinue reading »

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A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shellContinue reading »

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DOJ Charges Ahead With AT&T Appeal; Facebook Is The No. 3 Mobile Browser

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back To The Bench The US Justice Department is appealing the decision by Senior US District Court Judge Richard Leon to allow AT&T to acquire Time Warner. “Most legal observers believe the government faces an uphill battle in overturning the ruling,” reports The WallContinue reading »

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Spotify Revamps Ad-Supported App; Measuring The Progress On GDPR

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Free Ride Spotify updated its free, ad-supported app on Tuesday with personalized playlists and other features. The changes elevate the user experience to within spitting distance of its paid tier. So why would anyone buy a subscription? “The better our free experience is, theContinue reading »

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Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

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Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning toContinue reading »

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