Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace...
Bayer
Although thought leaders love to pontificate about the convergence of media and creative on stage at industry conferences, media and...
The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and...
A new Ponsonby-based creative agency, Remade, has officially opened for business and announced its appointment to the agency roster of...
Add Bayer to the list of brands pausing paid media on Facebook for the month of July. The consumer health...
Big agencies’ inability to quickly change their legacy structures has eroded their value to clients.“We are too passive,” said Nick...
Consumer health and pharmaceutical giant Bayer is taking programmatic in-house.Bayer will partner with MightyHive to in-source its digital and programmatic...
Now HiringThe overarching trend of brands in-housing marketing technology operations isn’t great for agencies and tech vendors. But one thing...
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan JoeGetting a big brand to shift its marketing approach...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Josh Palau, VP for digital strategy at Bayer Consumer Health,...