For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in...
Betting
An industry leader in accessible luxury handbags, accessories and apparel, Rebecca Minkoff's playful and subtly edgy designs are blazing a...
On this week's episode of Most Powerful Women in Sports, senior TV reporter Mollie Cahillane is joined by DraftKings chief...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand...
There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments...
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...