Even as rules around gambling advertising tighten across Europe, sports betting remains a crowded category in the U.K. To stand...
Betting
There can't be much more powerful a play in advertising than nostalgia, and--in reviving one of cinema's most iconic moments...
An interview withJustin WohlCRO“The Sell Sider” is a column written by the sell side of the digital media community. Google’s...
Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain...
Return on ad spend (ROAS) isn’t as valuable of a performance metric as many marketers believe. Richard Russell, VP of...
When a bright-colored square floated on people's TV screen on Super Bowl Sunday, some viewers might have rolled their eyes,...
There is a Yiddish proverb: "Better an ounce of luck than a pound of gold." Well, the American advertising sector...
Gambling has enjoyed a handsome makeover in recent years--and marketers have taken notice of it. In the three years since...
Sports Illustrated launched its gambling product, SI Sportsbook, in Colo. ahead of the NFL season this morning, in partnership with...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Group Think New rule! Facebook will begin telling users...