Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give...
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Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between...
There is an unspoken, yet ever-present cultural contract between Black-owned businesses and the Black communities that built them. It's an...
Welcome to this special episode of the Marketing Vanguard podcast recorded at Cannes Lions. It's a pleasure to welcome Zach...
You’re probably sick of hearing about data silos, but that doesn’t mean they don’t still exist. Data engineers toil away...
Go Media and Canoe Racing NZ have announced a new partnership to increase participation and visibility in the sport of...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences...
Hey Readers! Welcome to the AdExchanger Commerce Newsletter. This week, I’m examining how the era of standalone walled gardens and...
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all...