Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider...
Beyond
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs...
Jordan Brand, the Nike-co-owned footwear and apparel line that continues the legacy of basketball star and entrepreneur Michael Jordan, has...
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer...
For Delta Air Lines, having an outsized presence at a technology trade show makes perfect sense. The world's third largest...
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy...
The metaverse is still in its extremely early stages of development--it feels almost like a party that just started. It's...
Beyond Studio, a premier Virtual Worlds Venture Studio, has welcomed four new members to the team across creative, development, and...
The first thing advertisers need to understand about representation is that it is not just about doing good. Devising diverse...
Flexibility to innovate is part of the reason Netflix teamed up with Microsoft – but the potential of the match...