Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Header Bidding Rapper appeared first...
Bidding
"Open Bidding decimated header bidding," Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on...
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon...
Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...
Retail media may be hot right now – but retail search is a bit of a hot mess. Brands bid against...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a...
In the Connected TV (CTV) landscape, it can be tempting to fall back on display advertising’s strategies and nomenclature. But...
Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys...
Advertisers are turning to programmatic solutions that were purpose-built with SKAN’s methodology in mind to make sense of SKAN4's attribution...