Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a...
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The delicate balance between heritage and innovation in sports marketing. Adweek Feed
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Podcast ad revenue in the US cracked $ 1 billion for the first time last year due in large part...
The Trade Desk earned $ 1.2 billion in 2021, a 43% jump from 2020 and the first time the company...
Are you tired of SPACs already? Too bad! There are more SPACs. Another market entrant is the performance advertising company...
Seven ad tech companies made transactions valued at over $ 1 billion in the first quarter of 2021 – double...
Less than a year after Fox Corp. acquired free, ad-supported streamer Tubi, executives are pointing to growth at the streamer...
When Rubicon Project and Telaria merged just over a year ago, it seemed like the display advertising-dominant company was making...
Amazon CEO Jeff Bezos is not one to pass up a good deal--or leave anything to chance. In fact, former...