Podcast ad revenue in the US cracked $ 1 billion for the first time last year due in large part to the rise of dynamic ad insertion (DAI). At $ 1.4 billion – up 72% from roughly $ 840 million in 2020 – podcasting is now one of the fastest-growing digital media channels, and it’s growing twice as fast… Continue reading »
The post Podcast Advertising Is Now A Billion-Dollar Business Driven By Dynamic Ad Insertion appeared first on AdExchanger.
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