blackstone | Programmatic

Why Is Vungle Worth $750 Million?

July 18, 2019 Programmatic acquisition, AdExchanger, AdOps News, blackstone, Digital Marketing News, mobile, mobile ad networks, mobile video, SDKs, Vungle

When private equity firm Blackstone announced its plan this week to acquire video-focused mobile ad network Vungle, multiple sources pegged the deal at $750 million – a remarkably large price tag for a company that only raised a little over $25 million. The question is, why so high? Mobile gaming is massive For one, Vungle has… Continue reading »

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The Legacy Of Millennial Media; Vungle Acquired By PE

July 16, 2019 Programmatic Ad Exchange News, AdExchanger, AdOps News, Amazon, blackstone, Digital Marketing News, millenial media, sen mark warner, Vungle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a virtuous cycle of entrepreneurship. As AdExchanger previously reported, New York City ad tech exits have fostered a strong network of angel investors who support colleagues in new startups. The same is true for success stories… Continue reading »

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