A+E is making ad sales adjustments. Top line Today, A+E Networks announced it's realigning its ad sales team, adding new...
Bolster
Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency...
iSpot.tv, a leading measurement company in the industry's effort to create alternative currencies to Nielsen, has found a solution to...
Twitter's latest acquisition is aimed at speeding the process of rolling out new features for Twitter API v2 (application-programming interface)....
Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump Okays TikTok-Oracle Deal Looks like TikTok will stay operational in...
After a tough Q2, McDonald’s sees an opportunity to grow market share and accelerate recovery by bolstering its marketing spend....