Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out its clean room for roughly a year, and just announced an integration with VideoAmp, which will bolster clean room measurement with VideoAmp’s TV viewership data.
The post Disney Integrates With VideoAmp To Bolster Its Clean Room With Measurement appeared first on AdExchanger.
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