April 25, 2024

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How TikTok Could Bolster Walmart’s Ad Biz; Microsoft Acquires Video Game Studio ZeniMax For $7.5B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Match Made In Heaven What the heck is Walmart gonna do with TikTok? Faithful followers of this ridiculous saga will recall that the retail giant landed a 7.5% stake in TikTok Global. Megan Graham of CNBC believes the deal “could be a boon for theContinue reading »

The post How TikTok Could Bolster Walmart's Ad Biz; Microsoft Acquires Video Game Studio ZeniMax For $ 7.5B appeared first on AdExchanger.


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