TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes...
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Despite transparency woes, programmatic buying on CTV is evolving. M&A is helping spur maturation in the market. Tremor International, for...
Samba announced its merge with the St. Louis-based AI startup Disruptel to bolster its machine learning chops, namely in automatic...
AUCKLAND, Tuesday: Ponsonby-based Sling & Stone PR has launched an integrated social campaign for Kogan Mobile to showcase the prepay...
AUCKLAND, Today: NZME has unveiled a new partnership with LockerRoom – Newsroom’s dedicated women’s sport section. Under the new partnership,...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. HBO Maxed Out Warner Bros. Discovery is an awkward...
Paramount+ has a secret weapon it hopes will grow its subscriber base. The platform's parent company, Paramount, has partnered with...
Brands on Instagram can now boost their Reels directly via the application. Boosted Reels will appear in Explore, feed, the...
El Pollo Loco began as a small restaurant chain in the 1970s, first in Mexico and later in Southern California....