When the average age of a National Football League player is 26 and the average age of the league's viewers...
Bowl
As we count down the final hours to Super Bowl 56, there's only one question left to answer--what the question...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Advertisers always pay millions...
Travel doesn't exist in finite amounts. It doesn't wear down, rust away or succumb to functional obsolescence. Travel is an...
Playing off the idea that life is a gamble, DraftKings is bringing the big bets for Super Bowl 56. Making...
When your business plan centers around helping families teach children about finance, how do you justify investing nearly $ 7...
Citizens of ancient Rome--they're just like us! They attend tailgate parties, look down on Barbarians and very much enjoy a...
Toyota's 60-second Super Bowl ad titled "Brothers" tells the story of Canada's most-decorated Winter Paralympic athlete Brian McKeever and his...
Lots of first-time advertisers are heading to the Super Bowl this year: electric vehicle makers, crypto brands … and Criteo?...
PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names--and not...